Privacy Policy

Introduction

Care Dental Huntington Park ("we," "our," "us," or "Practice") is committed to protecting your privacy and maintaining the confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at https://www.caredentalhp.com ("Site") or receive our dental services.

As a healthcare provider, we are required to comply with the Health Insurance Portability and Accountability Act (HIPAA) and California privacy laws. This Privacy Policy works in conjunction with our separate Notice of Privacy Practices for protected health information and our Terms of Service.

By using our Site or receiving our services, you consent to the collection and use of information as described in this Privacy Policy.

Information We Collect

Personal Information

We may collect the following types of personal information:

Contact Information:

• Name, address, phone number, email address
• Emergency contact information
• Insurance information and employer details

Demographic Information:

• Date of birth, age, gender
• Preferred language for communication

Website Usage Information:

• IP address, browser type and version
• Device information and operating system
• Pages visited, time spent on pages, click-through rates
• Referring websites and search terms used
• Geographic location (general area, not precise location)

Protected Health Information (PHI)

In the course of providing dental services, we collect and maintain protected health information, including:

Medical and Dental History:

• Previous dental treatments and procedures
• Medical conditions, medications, and allergies
• Dental and medical insurance information
• Treatment plans, progress notes, and clinical records

Diagnostic Information:

• X-rays, photographs, and digital impressions
• Laboratory test results and diagnostic images
• Treatment outcomes and follow-up care records

Financial Information:

• Payment information and billing records
• Insurance claims and benefit information

How We Collect Information

Direct Collection

• Patient registration and intake forms
• Appointment scheduling systems
• Patient portal communications
• Phone calls and in-person consultations
• Treatment consent forms and surveys

Automatic Collection (Website)

• Cookies and similar tracking technologies
• Google Analytics and other web analytics tools
• Server logs and website usage data
• Social media interactions (if applicable)

How We Use Your Information

Healthcare Services

We use your information to:

• Provide dental care and treatment services
• Coordinate with other healthcare providers
• Process insurance claims and handle billing
• Schedule appointments and send reminders
• Communicate about treatment plans and follow-up care
• Maintain accurate medical records
• Comply with legal and regulatory requirements

Website Operations

We use website information to:

• Improve website functionality and user experience
• Analyze website traffic and usage patterns
• Personalize content and communications
• Respond to inquiries and provide customer support
• Send appointment reminders and practice updates
• Comply with legal obligations

Marketing and Communications

With appropriate consent, we may use your information to:

• Send newsletters and health education materials
• Promote dental services and special offers
• Conduct patient satisfaction surveys
• Share testimonials (with explicit permission)

Google Analytics and Tracking Technologies

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect and analyze information about website usage.

Information Collected by Google Analytics:

• Number of website visitors and page views
• Time spent on pages and bounce rates
• Geographic location (city/region level)
• Device and browser information
• Traffic sources and referral sites

Data Processing:

• Google Analytics data is processed on Google's servers
• We have enabled IP anonymization to protect user privacy
• Data is retained according to our retention settings (currently 26 months)
• We also use Google Ads conversion tracking and remarketing tags, which set advertising cookies and may share website activity (such as calls and appointment-booking clicks) with Google to measure and improve our advertising

Your Choices:

• You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on
• You can control cookies through your browser settings
• Disabling cookies may affect website functionality

Cookies and Similar Technologies

We use the following types of cookies:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Preference Cookies: Remember your settings and preferences
• Security Cookies: Protect against fraudulent activity

How We Share Your Information

Protected Health Information

We may share your PHI only as permitted by HIPAA and applicable law:

• Treatment: With other healthcare providers involved in your care
• Payment: With insurance companies and billing services for claims processing
• Healthcare Operations: For quality assurance, training, and administrative purposes
• Legal Requirements: When required by law, court orders, or regulatory agencies
• Emergency Situations: To prevent serious harm to you or others

Non-Health Information

We may share non-health personal information:

SMS messages are only shared with our texting service provider and are not disclosed to any other third parties.

Service Providers:

With trusted third parties who assist with business operations:

• Website hosting and maintenance providers
• Payment processing companies
• Appointment scheduling platforms
• Email marketing services (with consent)

• Legal Compliance: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales

Third-Party Services

We work with the following types of service providers:

• Google Analytics for website analytics
• Google Ads for conversion tracking and remarketing
• Secure hosting providers for website and data storage
• Payment processors for billing and insurance claims
• Email service providers for communications
• Appointment scheduling software providers

Data Security

Technical Safeguards

We implement appropriate technical measures to protect your information:

• Encryption of data in transit and at rest
• Secure server infrastructure and firewalls
• Regular security assessments and updates
• Access controls and authentication systems
• Backup and disaster recovery procedures

Administrative Safeguards

• Staff training on privacy and security practices
• Regular policy reviews and updates
• Incident response procedures
• Business associate agreements with third parties
• Regular audits of access logs and security measures

Physical Safeguards

• Secure facilities with controlled access
• Locked filing cabinets for paper records
• Secure disposal of confidential information
• Computer screen privacy and automatic locks

Your Privacy Rights

HIPAA Rights (Protected Health Information)

You have the right to:

• Access and obtain copies of your health records
• Request amendments to your health information
• Request restrictions on use or disclosure of your PHI
• Request alternative means of communication
• File a complaint if you believe your privacy rights have been violated

California Consumer Privacy Act (CCPA) Rights

California residents have additional rights regarding personal information:

• Right to Know: What personal information we collect and how it's used
• Right to Delete: Request deletion of personal information (subject to legal and healthcare record retention requirements)
• Right to Opt-Out: We do not sell personal information
• Right to Non-Discrimination: Equal service regardless of exercising privacy rights

General Privacy Rights

• Opt-out of marketing communications
• Control cookie settings through your browser
• Request information about data sharing practices
• Update or correct your contact information

How to Exercise Your Rights

To exercise your privacy rights:

• Email us at hello@caredentalhp.com
• Call our office at (323) 277-4044
• Submit a written request to our office address
• Use our Patient Portal for health record access

We will respond to your request within the timeframes required by applicable law.

Data Retention

Health Records

We retain health records in accordance with:

• California law requirements (minimum 7 years for adults, longer for minors)
• Professional standards and regulations
• Insurance and legal requirements

Website Data

• Google Analytics data: 26 months
• Contact form submissions: 3 years
• Email communications: As long as necessary for business purposes
• Cookie data: Varies by cookie type (session to 2 years)

Secure Disposal

We securely dispose of information when no longer needed through:

• Shredding of paper documents
• Secure deletion of electronic files
• Destruction certificates for sensitive materials

Children's Privacy

HIPAA Compliance for Minors

• Minors have certain confidentiality rights under California law
• Parents/guardians generally have access to minor children's health records
• We comply with age-appropriate consent requirements

COPPA Compliance (Under Age 13)

• We do not knowingly collect personal information from children under 13 through our website
• If we become aware of such collection, we will promptly delete the information
• Parents may contact us to review, delete, or stop collection of their child's information

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will:

• Post the updated policy on our website
• Include the effective date of changes
• Notify you of material changes via email or prominent website notice
• Maintain previous versions for reference

Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

International Data Transfers

Our website and services are intended for users in the United States. If you access our Site from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

Contact Information

Privacy Questions and Requests

For questions about this Privacy Policy or to exercise your privacy rights:

Care Dental Huntington Park

Email: hello@caredentalhp.com

Phone: (323) 277-4044

Address: 6438 Rita Ave, Huntington Park, CA 90255

HIPAA Privacy Officer

For questions about your health information privacy rights or to file a complaint: Contact our Privacy Officer using the contact information above.

State and Federal Agencies

You may also file privacy complaints with:

• U.S. Department of Health and Human Services, Office for Civil Rights
• California Department of Consumer Affairs
• California Attorney General's Office

Effective Date

This Privacy Policy is effective as of June 07, 2025, and applies to all information collected by Care Dental Huntington Park on or after this date.